Ever wondered where that saying started?
Meet the original
Party Animal
It was 1837.
The night was young.
And Henry Beresford, the 3rd Marquess of Waterford, arrived with his crew in the sleepy town of Melton Mowbray after a day of revelry at the races.
They were held up at a tollgate, where they spotted a few pots of red paint…
That night, the town got a little
makeover
Doors. Signs. Statues. A tollgate.
All painted red.
Even the local constable got a fresh coat.
They didn’t just stir things up.
They coined a phrase.
To paint the town red was born.
Inspired by the man who made history
misbehaving
Today, the spirit lives on in our blended Irish Whiskey with a rebellious streak.
Crafted with character.
Smooth with a sharp edge.
